P&L - COGS vs No GOGS

I wanted to share a PSA with you all.

One of the most common gaps I've noticed when helping new agency/firm clients with cash flow and business forecasting is the absence of Cost of Goods Sold (COGS) on the Profit & Loss statement (I've literally just reviewed yet another P&L that has this gap, hence sharing this PSA). It's a crucial aspect often overlooked, but it's vital for understanding the financial health of a business.

COGS, also known as Cost of Sales or Direct Costs, is not just another line item. It provides insights into underpricing, staffing adequacy, and potential expenses that should be billed back to clients. Unfortunately, it's often missed due to a lack of awareness rather than any fault of the agency/firm owner or bookkeeper.

To shed more light on this topic, I've posted a walkthrough video to LI with an example of a P&L with and without COGS. It also covers why COGS matters and how it impacts agency/firm operations.


Feel free to check it out if you're interested. Knowing this will make a significant difference in how effective your P&L is in helping you/your financial team manage your business' profit and cash flow.

And if you know your P&L is already set up with accurate COGS, I'm so glad!!!

Koddo & Co.

Jacinthe is a Canada-based fractional CFO and financial literacy advocate. She is the CEO of Koddo & Co. and co-founder of Tandem Innovation Group. As an Interior Designer turned serial business owner with 6 businesses started, and 2 growing successes, Jacinthe has learned the hard way about the ins-and-outs of business finance over the last decade. She is now on a mission to increase financial literacy in creative-brained owners and bring stability to their businesses, by shedding light onto the blackhole of their finances.

Her portfolio includes professional services agencies and firms, retail, e-commerce, personal services, and death care companies, with some calling her their financial fairy godmother. She’s particularly passionate about pricing, profitability, cash flow management, and helping her clients scale themselves out of the day-to-day operations of their businesses.